Multiple truth values
How did Bloomberg News get to the be the fastest financial news source on the planet? In a 2008 Vanity Fair article Seth Mnookin explained:
[Michael] Bloomberg’s secret sauce might have been its analytics, but it also needed a constant stream of news—traders, after all, had to know what was happening around the globe. Without a wire service of his own, Bloomberg was forced to pay Dow Jones and Reuters for their news feeds.[…] [Bloomberg called reporter Matthew Winkler and asked] “I need some advice. What would it take to get into the news business?” The more Winkler thought about it, the more convinced he became that the answer was nothing more than a handful of warm bodies and a lot of hard work.[…] “What would it be like,” he wondered, “if the person who was depending on those economic figures to make a decision gets, at 8:30, precisely the moment when the numbers are released, a thousand words that is comparable to what he’s going to read in tomorrow’s Wall Street Journal?” It wasn’t long before Winkler told Bloomberg that he was the man to put this plan into effect.[…]
This began with Winkler’s “Goldilocks and the Three Bears” approach to writing stories. At the time, the vast majority of Bloomberg News’s articles concerned calendar-driven events—earnings reports, quarterly statements, and the like. “It’s either going to be better than expectations or worse than expectations, or it’s going to be exactly what people [thought],” Winkler says. “We can get ready for all three scenarios” by writing three variations of the same story before the event occurs. That way, when it unfolded, “we [would] know, Oh, that’s Scenario B, or that’s Scenario C or Scenario A, and we have a story right away. So, the preparation part was key.”
It seems that some political candidates are following Bloomberg and Winkler’s lead. Indiana Senate Republican candidate Richard Mourdock has published four videos dealing with every likely scenario of the Supreme Court’s expected ruling on the “Affordable Health Care for America Act” (called by its detractors as “Obamacare”).
Should all of us prepare multiple statements dealing with every scenario? Or, is there value in fresh, spontaneous reaction to events?
Scenario #1 – Supreme Court strikes down the Act
Well, we’ve had our brief moment of celebration, because the Supreme Court ruled that Obamacare is, in fact, unconstitutional. It’s what many of us argued all along. But don’t sit back and think the fight is over because it isn’t. Barack Obama and Congressman Joe Donnelly are already putting Obamacare 2.0 together and they’re going to try and pass it once again. We cannot let that happen. The answer to America’s health care issues is not going to be big government to any reasonable solution. The answer is not going to come from having individuals lose their personal choice, lose their individual freedom. I’m Richard Mourdock and I’m running for the U.S. Senate to make sure that something like Obamacare does not happen again. If you’d like to help us wage that fight to make sure that Obamacare stays repealed, then please go to tour website, RichardMourdock.com, and contribute generously.
Scenario #2 – Supreme Court strikes down the Act
Well, the Supreme Court has done what none of us really thought could happen. They’ve ruled Obamacare constitutional. Now, the fight has moved from the courts to the United States Congress. You can be sure starting January of 2013, if Republicans control the House and the Senate, we will be voting to repeal Obamacare once and for all. Congressman Joe Donnelly voted for Obamacare because he thought big government was the right answer. I’m Richard Mourdock and I’m running for the United States Senate because I know that’s the wrong answer and the wrong approach. If you’d like to help us repeal Obamacare, please go to our website, RichardMourdock.com and help us with a contribution. The fight is not over. It will continue, but we need your help to make the fight victorious on behalf of small government.
Scenario #3 – Supreme Court upholds in part and strikes part of the Act
We now know that Obamacare came down as a split decision. The Supreme Court struck down part, but not all of the health care bill. You can bet the Democrats are gonna fight to try to bring it back and those of us who are conservative are gonna fight for the Constitution and for the private sector. Barack Obama and Congressman Joe Donnelly are going to try to have big government make health care even more expensive. That may not be their intention, but that is what will happen, just as health care costs had already begun to rise under Obamacare, it will only continue to do so if they get a chance at Obamacare 2.0. I’m Richard Mourdock and I’m running for the U.S. Senate in part because I believe private-sector solutions are the answer for our health care problems. If you want to learn more and you’d like to make a contribution, please visit us at RichardMourdock.com.
Scenario #4 – Supreme Court does not make a clear decision
The United States Supreme Court has done what none of us expected .They found an answer on the health care issue which basically led them to no decision at all, and we’re just going to have to wait a while longer. But the fact is, the issue is not going to wait. It is going to be the issue in this November’s elections. President Barack Obama and Congressman Joe Donnelly are going to fight like crazy to maintain a big-government health care system that will lead to higher health care costs and to lower personal choice and even the loss of personal options in health care. I’m Richard Mourdock and I’m running for the United States Senate in part because I don’t believe the big government programs of Barack Obama and Joe Donnelly are the right answers for our health care problems. If you feel as I do that we need to get government out of health care, that we need more private-sector solutions and more competition, then I urge you to check me out at RichardMourdock.com. See my points of view and please, check our contribution button too, because we need your help as we continue to wage this all-important battle.