The Challenges of World Book Night
Judith Rosen describes the challenges of giving away free books on World Book Night (when publishers call on volunteers to distribute books to people who do not ordinarily read much). Apparently, people in New York are suspicious of those giving away books, and many readers have already switched over to a Kindle. In one case, Rosen made a mistake, accidentally giving a book to a woman who was already a “reader.”
Kris Merino talked about World Book Night last month on her blog; I hope she updates us on her experiences.