Facebook: we own the word “book”
From Threat Level:
Facebook is trying to expand its trademark rights over the word “book” by adding the claim to a newly revised version of its “Statement of Rights and Responsibilities,” the agreement all users implicitly consent to by using or accessing Facebook. […]
The newly revised user agreement reads as follows (emphasis ours): “You will not use our copyrights or trademarks (including Facebook, the Facebook and F Logos, FB, Face, Poke, Book and Wall), or any confusingly similar marks, except as expressly permitted by our Brand Usage Guidelines or with our prior written permission.”
“Book” is an unregistered trademark (it seems unlikely that the USPTO or EU will grant a trademark on “book”), but if you use Facebook, you supposedly have legally agreed to Facebook’s “Statement” terms and theoretically open yourself up to the possibility of civil litigation.
So, all you Facebook users, I hope you don’t talk about “books” anymore without prior written permission from Facebook. To avoid accidentally using this forbidden and taboo word, it is best if you just read magazines – or, even better, just spend all your time on Facebook. Who needs b**ks, anyway.